Heura Uses ToolsGroup for Digital Supply Chain Transformation to Support Global Expansion

–News Direct–

ToolsGroup, a global leader in retail and supply chain planning and optimization software, is proud to announce it has been selected by Heura, a leader in next generation plant-based meat production, to help the company achieve the planning speed and accuracy necessary to transform its supply operations and meet the growing demands of its global expansion.

We started Heura in 2017 to empower people to participate in a more nutritious and sustainable food system. Over the past few years, it has become evident that people are ready for this new era of responsible food sourcing and production, said Daniel Salrach Ruiz, Supply Chain Director. With our operations expanding into markets throughout Europe, we realized the need to digitally transform our supply chain so we can keep pace with our increasingly complex network and exciting growth in customer demand. ToolsGroup has been an invaluable partner, helping us drive growth and achieve greater efficiency through automation while reducing inventory 10%.

As Heuras business grew, so did the complexity of its supply chain. Heura began exploring solutions for digital supply chain transformation and ultimately chose ToolsGroup Service Optimizer 99+ (SO99+). ToolsGroups unique AI-powered demand modeling engine enables the planning team to better capture the impact of demand-shaping factors, interpret shifting demand signals for more accurate forecasts, and adapt quickly to Heuras widening network. ToolsGroup also supports cross-functional visibility and team collaboration for faster communication and decision making, a critical capability amid rapid growth. Now, ToolsGroup gives the Heura team instant access to the insights it needs to make faster, more effective decisions as the company expands across Europe and the world.

Modern supply chains need a powerful digital engine to keep up with the accelerated pace of commerce worldwide, says ToolsGroup CEO, Inna Kuznetsova. By implementing best-in-class digital solutions, replete with AI-driven capabilities, companies can seize the opportunity to transform their supply chain operations and perfect their business strategies to become market leaders. Were thrilled to be partnering with Heura, supporting this dynamic period of growth with ToolsGroups cutting-edge innovations and contributing to healthier, more sustainable food production practices.

For more information about how AI-powered probabilistic forecasting lays the foundation for supply chain growth, read the full case study HERE.

About Heura

Heura is a 100% plant-based meat startup founded by activists Marc Coloma and Bernat Aaos in April 2017. Their mission is to create solutions that render the current food system obsolete and accelerate the transition to a world where animals are no longer part of the protein production equation. Their Mediterranean culinary heritage is reflected in their products: extra virgin olive oil, a clean label, high nutritional values, and flavor. Currently, Heura is present in over 22,000 points of sale in 20 countries around the world.

About ToolsGroup

ToolsGroups innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision making and unlock powerful business improvements in forecast accuracy, service levels, and inventory – delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com.

Contact Details

Meir Kahtan

+1 917-864-0800


Company Website


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